I’m not sure what’s in the air lately, but this is the third *interesting* perfume-related story we’ve heard in the last couple of weeks. Dolce & Gabbana released a perfume specifically for dogs, and Auntie Anne’s made the news for a buttery pretzel scented perfume, called Knead. Now, a Tennessee Titans player is going viral for his new savory scent.
Will Levis, the quarterback for the Titans, has expressed his love for Hellmann’s mayo. Last summer, he had the internet in an uproar when he squeezed mayonnaise in his coffee, during a “press conference” announcing his new partnership with the brand (TikTok video below). Since then, he’s clarified it was just a joke. But his latest business venture definitely isn’t.
@will_levis Yes, this is real life I’m a HellmannsPartner. If y’all know me, you know I put @hellmannsmayonnaise on everything and now I GET TO HAVE IT FOR THE REST OF MY LIFE!! LFG 💪
Levi’s teamed up with Hellmann’s to release the “fragrance you’ve been craving” — Â Will Levis No. 8, Perfum de Mayonnaise. Yes, a perfume based on the smell of mayo. He even released a hilarious — kind of seductive — commercial.
As far as the smell, the website describes it as,
…a bright burst of tart lemon that provides a refreshing and clean introduction. At the heart of the fragrance lies a creamy, daring mayonnaise accord offering a smooth and complex heart. Parsley adds a fresh herbal element, reminiscent of a well prepared dish.
It even has coffee undertones to continue the long-running joke.
Levis told Food & Wine that the scent is better than he imagined.
The fragrance is everything I love about mayonnaise — creamy, smooth with notes of lemon.
The perfume only costs $8, less than what it costs to go buy a sandwich, therefore suitable for everyone’s budget.
The fragrance you’ve been craving is here. Introducing Will Levis No. 8, Parfum de Mayonnaise. Daily supply is limited.​https://t.co/JKguMXqV7d pic.twitter.com/cJZVYNQlNC
— Hellmann's Mayonnaise (@Hellmanns) August 13, 2024
