Auntie Anne’s Is Launching a Pretzel-inspired Perfume

Auntie Anne’s created Knead, a first-ever signature fragrance inspired by it’s iconic soft pretzels. The sleek packaging features a cobalt blue box matching the company’s color scheme and a clear glass square bottle with a pretzel on the back and “Knead” written on the front

Introducing Knead: Eau De Pretzel

Infused with notes of buttery dough, salt and a hint of sweetness, Knead transforms the aroma you love into a wearable scent. One spritz is all it takes to envelop you in the nostalgic embrace of freshly baked pretzels. Surrender to the smell. pic.twitter.com/n1dKjUhI71

— Auntie Anne’s (@AuntieAnnes) August 6, 2024