Just in time for lake season, Diddy announced that his CÎROC brand is launching a ready to drink canned beverage called CÎROC Spritz, the drink will be available this Friday, April 1st. The drinks will come in four flavors; Watermelon-Kiwi, Sunset Citrus, Pineapple Passion and Colada and will cost $16.99 for a four pack. Diddy told Forbes the following:
When it came to our next innovation, we wanted to disrupt the market, we’re coming into the RTD space with a luxury offering. We’re bringing some energy to space and showing the power of Cîroc.
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(Photo Credit: Ciroc)
