Band-Aid Announces Bandages That Embrace Diverse Skin Tones
Band-Aid is expanding its products to include bandages to match different skin tone colors to “embrace the beauty of diverse skin.”
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We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you. In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better.
Some people think the company is way late for doing this.
Things are so tense they’re reminding us Band-aid “didn’t see color” for 100+ years… https://t.co/aBvyN6piqL
— Octavia Butler knew… (@NotNikyatu) June 12, 2020
I will never buy a band-aid again. I WILL BLEED.
— Deputy Travis Jr. (@deptravisjr) June 11, 2020
Since 1920 there’s been a single Band-Aid color. In 1955 it was marketed as “flesh-colored.”
Change: you love to see it. pic.twitter.com/3u0WdV7Yhe
— Brandon Fleshman (@brandonfleshman) June 11, 2020
Band-Aid also announced it would make donations to an anti-racism organization and they promise to take steps ” “in the fight against systemic racism.”
As of now, there’s no release date for when the new skin tone options would make it to store shelves, but you can keep track from their website HERE