Facebook is tightening its rules around political advertising ahead of the 2020 U.S. presidential election, acknowledging previous misuse; however it may not be enough to stop those from abusing its system.

The changes include a tightened verification process that will require anyone wanting to run ads pertaining to elections, politics or big social issues like guns and immigration to confirm their identity and prove they are in the U.S. Beginning in mid-September, such advertisers confirm their group’s identity using their organization’s tax identification number or other government ID.

The verified group name will be listed on the “paid for by” disclaimers that disclose the backers of ads. Facebook says it will verify this information against government records and will note in the disclaimer for confirmed ads that they’re placed by a “confirmed organization.”  Facebook says it would bar some smaller but legitimate groups from advertising, but a loophole that will allow small grassroots groups and local politicians to run political ads could also continue to allow some to take advantage of the process.

Facebook tightens rules for U.S. political advertisers ahead of 2020 election

Via feeds.reuters.com

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